Riddler made some changes to GHC’s copy for the promotional booklet. They include replacing a paragraph he asked me to write with one sentence that is 27 words long.

And apparently for the new marketing package Riddler has coined a new tag line, ‘The valuable value-add.’ Seriously.

This inspired these realizations from GHC:

Maybe it’s just a new efficiency technique. Using two different conjugations of the same word in our three word tag line saves time for the reader. And their money when they decide not to buy.

Working for Riddler is like dealing with a stoned 8 year-old. He can’t spell. He has trouble reading full sentences. His vocabulary is fairly basic, and he misuses the smart words quite often. He doesn’t like to wear shoes. He can’t remember anything that happened more than 5 minutes ago. He’s greedy. He throws tantrums when he doesn’t get his way. And he’s always paranoid that someone is trying to steal his cookies and lunch money.