Farva is testing a new process in Landmine to send out automated emails to our customers whenever we have a product update.

That in itself isn’t so bad. However, if the intention is to provide some value, to make it worth their time to read the email, then it better deliver.

Here’s the email Riddler insists on sending:

Dear [recipient],

This is a courtesy notification to inform you that the award-winning [product name] has been updated at your location.

Our medical review boards and technical development staff are continually evolving the [product name] and its content to allow institutions to provide industry leading education to their patients.

The actual update file has been sent to your technical administrator and should be available in your location in the coming days.

My interpretation of the email:

Dear [recipient],

Something has changed in a product you-don’t-know-by-name. We’re not telling you what changed. We don’t know when or if you’ll get these changes. But, we do want you to know that someone in IT might have received a file from us.

I.e., spam.